- Henderson, Nevada
John Bomarito Former VP General Manager Now Family Services Director, Palm Mortuary a Subsidiary of SCI | Graduate: Oakland University School Economics & Management
John Bomarito's Bio:
John Bomarito's Experience:
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Family Services Director at Palm Mortuaries & Cemeteries Las Vegas | Division of SCI Corporation
November 2018 - Present | Henderson, NevadaJohn Bomarito, Provides funeral and cemetery property pre-planning services to families by helping them plan ahead to create meaningful, unique services as special as the lives they represent. For me, there is no greater responsibility than celebrating each life like no other. Representing beautiful, unique properties in the Las Vegas Valley.
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Senior District Sales Manager (DOM) | Automotive Dealerships at Nissan North America, Inc
May 2016 - 2016 | Las Vegas Nevada & San Bernardino, CaliforniaServing dealers in Las Vegas and Inland Empire, California District for the Nissan North America Western Region office. Consult with dealers to improve prospecting, lead management and customer retention/loyalty activities; Analyze the financial aspects of the business, including operations and capital investments; Develop customer satisfaction initiatives aimed at maximizing customer retention/loyalty. Guide retailers to: Align business with local market conditions; Decide on product mix and sales strategy; Set long-term plans for the dealership; Maximize allocation coverage, inventory turns and that inventory reflects market opportunity; Develop staff competencies and capabilities; Provide consultation and advice on local marketing activities. - Field Operations Office based in Las Vegas, Nevada - Wholesale vehicle sales - Sales metrics and forecasting skills - Customer engagement programs - 100% Program adoption - Financial management - Operations consulting - Provide Dealer Performance feedback & report analytics of KPI relative to trade area - Partnered with Fixed Operations Manager for 360 perspective on business
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Vice President | National Director Exhibitions & Promotions Auto Shows & Events at Hyundai Motor America { Innocean USA (formerly WMG Division)
October 2008 - October 2010 | Huntington Beach, California* Reported Directly to COO, Jim Sanfilippo * Managed, nurtured and motivated group of 7-10 direct reports * Conducted quarterly and annual employee reviews and compensation recommendations * Recruited, hired and trained seasoned professionals * Wrote annual business plan and provided revenue and expense forecasts * Addressed customer escalations and instituted process improvements * Prepared department standard operations and processes * Acted as the bridge to multiple stakeholders to ensure all voices reflected in final deliverable * Represented global Innocean brand to clients and stakeholders with industry influence * Supported voluntary corporate community relations efforts at public events * Contract negotiation, applied principles of business law and supplier sourcing * Group P&L forecasting and management * Responsible for managing & growing outside client relationships Led Promotions Group at OEM level in delivering 68 auto shows, four major press events, annual National dealer meetings, consumer experiential event marketing, digital retail interactive dealership point of sale displays, merchandising and product specialist talent, for Hyundai & Kia. Developed over $21 million in new annual recurring revenue. Achieved 57% expansion in group capabilities. Surmounted numerous internal cultural barriers to advance business objectives.
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President, General Manager at Thunderbird Marketing LLC
January 2004 - October 2008 | Phoenix, Arizona } Rochester Hills, Michigan | Shelby Township, Michigan* Responsible for all aspects of outside sales, inside sales marketing, creative direction and business operations as provider of direct mail, search engine marketing (SEO) and brand image services * Brand development, Corporate Identity and Image positioning * Franchise owner: Money Mailer of North Macomb providing Shared and Solo Mail Services * Provided franchise owners and small business owners with traffic-building marketing services * Published small business article author on MichiganSmallBiz.com site * President, Money Mailer Detroit Advertising Association, responsible for creating co-op TV, Print & Direct Mail campaigns for participating Southeast Michigan franchises * Contract negotiation, applied principles of business law and supplier sourcing * Company finance, P&L and forecasting * Chamber of Commerce networking * Managed outside suppliers for creative services, print production and database list selection services * Hired, trained and managed outside sales team
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Senior Vice President, General Manager, | CRM Division | Call Center & Logistics at VSI Automotive Marketing (Division of VSI Holdings, Inc.)
March 1998 - January 2004 | Bloomfield Hills, Michigan* Reported Directly to COO, Steven P. Schultz * General Manager responsible for P&L, Sales, Employee Retention & Crisis Management * Served Automotive OEM clients including GM OnStar & Chevrolet Motor Division * Managed $50 million CRM division of marketing services company, reporting direct to COO * Managed five direct divisional managers and 200 indirect reports, providing motivation and career- path planning at all levels * Full-scope inbound / outbound 450-seat call center with database management, warehouse storage, fulfillment and logistics capabilities Vice President Group Managing Director, (98-01) * Rescued failing $3-million account by leading cross functional team from call center, account management and M.I.S. groups serving Pharmaceutical Database Marketing Operations client. Results: + Delivered three-year contract renewal, after client gave 30-day termination notice + Awarded new outbound loyalty program +100% improvement in customer satisfaction metrics over six-month time period + New multistate clinical trial recruitment assignment * Automotive inbound & outbound customer contact center, fulfillment facility, database operations and re-marketer of extended service contracts. Handled all GM Auto Show in Motion registration and relationship marketing * Long-Form Advertising programs for pharmaceutical and Chevrolet Silverado launch clients * Capitalized on behavioral research and anthropological insights, to drive Truck buyer messaging * Contract negotiation, applied principles of business law and supplier sourcing
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Vice President, Director | Buick Motor Division Account | Cross-Brand Marketing & GM OnStar Telematics at McCANN-ERICKSON
January 1990 - March 1998 | Troy, Michigan* Marketing partner / AOR at OEM level, serving clients at Buick Motor Division & GM OnStar * Created multiple new revenue streams utilizing existing staff and resources * Consistently delivered increased contribution margins, managing group P&L * Pioneered wider scope of agency capabilities by capitalizing on non-traditional, guerilla marketing * Advisory role on Buick internal marketing committees -Cross-brand marketing & Corporate Identity * Created agency's first formal product information department * Managed, nurtured and motivated group of 5-7 direct reports, pioneering innovative workplace flexibility to positively impact employee performance and retention * Conducted annual employee reviews and compensation recommendations * Recruited, hired and trained new employees * Personally addressed customer escalations and instituted process improvements * Prepared department standard operations and processes and maintained Buick Motor Division style guide for all consumer communications * Worked closely with Product Planning / Product Marketing, on packaging & positioning, product information accuracy and consistent messaging * Legal claim substantiation and compliance with FTC advertising laws * Contract negotiation, applied principles of business law and supplier sourcing Senior Account Executive 1990-1991 * Managed $15-million Buick catalog program, custom publications and dealer advertising planning tools. Interfaced with Buick Motor Division senior management daily
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Account Supervisor | General Motors Service & Parts Operations & GM Corporate Marketing at Leo Burnett (Formerly D'Arcy Masius Benton & Bowles Advertising)
July 1988 - January 1990 | Bloomfield Hills, Michigan* Spearheaded award winning integrated marketing program designed to launch new Quick Lube Plus franchise nationwide. Largest, most successful fully-integrated marketing program undertaken by GM Service & Parts Operations, to change fixed operations culture and consumer behavior toward dealership service department. * Results: + 32% increase in parts sales + 30% new customer acquisition rate + 500 new dealers enrolled. -- Program earned CADDY award for Integrated Marketing & Creativity -- Wholesale through Retail integration * Test marketed niche program initiatives for General Motors Corporation * Served OEM clients at GM Service & Parts Operations & GM Corporate
John Bomarito's Education:
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Chrysler Marketing Institute
1978 – -Conference on Automotive Retail Selling Course -
Huthwaite International
SPIN(R) SellingConcentration: Large Account Solution-Selling Grounded in Serving Client-Specific Objectives. -
Oakland University
Bachelor of Applied Science (BASc)Concentration: Economics & Management Major: MarketingActivities: President, Founding Member, Oakland University AMA Marketing Club
John Bomarito's Interests & Activities:
PERSONAL INTERESTS John Bomarito actively participates in personal fitness training through Les Mills fitness classes, including Bodypump, Bodyflow (Bodybalance) & Body Combat. John Bomarito is a Member of The Buick Club of America and Founding Member of the Buick Automotive Research Gallery in Flint, Michigan at the Sloan Museum. In his free time John Bomarito, enjoys hiking & horseback riding through historic old West sites and National Parks, including Superstition Mountain Wilderness area, Goldfield, Lost Dutchman State Park, Valley of Fire, Four Peaks, Spur Cross Ranch recreation area, Calico, Boulder Dam etc. John Bomarito, is a member of the Superstition Mountain Museum Historical Society in Apache Junction, Arizona. Cars --John Bomarito owns a 1960 Buick Invicta Convertible, A passionate car buff, John Bomarito enjoys automotive collectibles including factory literature (advertising & catalogs) and Scale Models ~ focused on cars from 1960's & 1970's. He is a member of the National Buick Heritage Alliance and founding member of the Buick Gallery & Research Center in Flint, Michigan and a member of the MotorCities National Heritage Foundation in Detroit. and a member of the Buick Heritage Alliance.
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